Behind the Scenes with the San Francisco Real Estate Group

When it comes to creating a standout brand in the bustling San Francisco real estate market, preparation is key. A successful real estate branding session is more than just showing up and smiling for the camera—it’s about crafting a visual story that reflects your team’s professionalism, personality, and connection to the community you serve.

That’s exactly what we did with the San Francisco Real Estate Group, a dynamic team specializing in properties throughout the Bay Area. Here’s how we helped Todd and Kim Wiley, Peter Lee, and Grace Yang prepare for their photoshoot and what you can learn for your session.

Step 1: Discovery Call – Setting the Vision

Before the first photo was snapped, we started with a discovery call to dive into what they wanted to capture. The team wasn’t just looking for photos; they wanted a suite of images that showcased their expertise, teamwork, and local focus.

Their goals included:

• Team-building moments: Showcasing their collaborative dynamic.
• Headshots: Individual photos that were polished yet approachable.
• Neighborhood connections: Highlighting their focus on the Outer Sunset District.
• Active listings: Capturing staged property shots to enhance their marketing portfolio.

By understanding their objectives, we tailored the session to check all the boxes while keeping it uniquely theirs.